Theme Based Malls Essay Example for Free

Theme Based Malls Essay The development of unorganized retailing into an organized one in the form of shopping malls was a new concept for India until recent years. With the changing shopping needs and aspirations, consumers are finding it easier to shop at malls where a wide choice of merchandise is available under one roof which comprises the reasons for the growth of shopping malls in India. Thus bringing hundreds of bulk buyers under one roof is fast emerging as a new concept in the country. It gives a far better ambience removing the hustle and bustle of the narrow lanes of market. Malls have changed the way people used to shop but its time when malls too are changing. The emerging concept of themed based malls also called as specialty malls has changed the traditional outlook of the regular ones. They provide better shopping experience to their customers. The themed based mall caters specific need of the people and have specific target market segment. The success of these malls is entirely dependent upon the catchment areas, diversity with the product category and brands, the demand of the product/brands in the city and overall experience in the mall by the niche segment of customers. In such kind of malls, the range of goods plays a critical role in attracting customers. India is still a nascent market for this kind of malls. These malls are now operating in many cities in India including tier 2 and 3. Prosperous northern cities like Jalandhar, Ludhiana, and Patiala are gaining importance among retailers for theme based malls catering to niche customers for automobiles and jewellery. Some of the theme based malls existing in India are- Gold Souk (jewellery malls), Wedding Mall, Electronic Mall, Auto Mall, etc. With a rapidly expanding population of high net worth individuals, India has become one of the worlds five largest markets for luxury products and this sector is expected to grow at a rate of 15-20 percent per annum over the next five years. According to the retailers association of India these malls will take up 10% of the total malls in India in near future. There is great diversity in the Indian customer base and developers are beginning to understand the particular needs and aspirations of different market segments. In the last ten years, there has been a proliferation of traditional malls across India but demand is now creating a focus on niche markets and the necessity to provide differentiated shopping experiences. Success here is not judged by footfall but by high conversion rates as they target serious buyers. Research has also shown that the conversion rate for customer walk-ins into sales are as high as 70 to 80% in speciality malls as compared to 8% to 10% in traditional malls. The entry of organised players into retail development and mall management in India would help address issues like project execution and operational efficiency. The concept of theme-based retailing is likely to gain more momentum in the coming years. For India to grow further in this industry, it will require investment by both domestic and foreign players, attracting international retail investors wanting to enter newer markets. The ramping up of operations with big investments by both domestic and foreign participants in retail is likely to facilitate greater diversification, leading to the growth of specialty malls, thus transforming fundamental shopping format to unique selling proposition/concept.

To Kill a Mockingbird by Harper Lee :: Free Essay Writer

To Kill a Mockingbird There are defining moments in a society when one individual can shape events for generations to come. For one to change ones surroundings, and make the situation better for others is a great task. In To Kill a Mockingbird by Harper Lee and in today's society men try and make dents in their unjust surroundings, not only in politics but in their homes and personal lives. Men such as Atticus Finch and Jackie Robinson made actions that changed their communities and homes in suddle but memorably ways. Atticus changed the racist society of Maycomb by defending Tom Robinson in his trial. By acting as Tom's defense Atticus, an influential member of his community, is standing up for an oppressed group in his society. In the quote ." . . If I didn't take this case (Scout) then I wouldn't be able to hold my head up, I wouldn't be about to tell anyone what to do, not even you and Jem." the reader can understand that Tom's case is significant to Atticus. He knows that it will shape his community, that a serious change will be a result from the trial, and if he did not accept the trial no one else in Maycomb would help Tom and the rest of the African-Americans in the community. Atticus also changed his community by standing up against the majority and defending a man he knows is innocent. In the quote " Link, that boy might go to the chair, but he's not going till the truth's told . . . and you know what the truth is" Atticus is facing a mob of his peers (Lee 148). The reader can conclude the he is willing to risk his own safety and reputation to bring justice to the trial, no matter who is in the way. Atticus shows great compassion towards the blacks and makes sacrifices by defending Tom, which is another way he helps change his community. His compassion is displayed in the quote " (Courage is) when you know you licked before you begin but you begin anyway and you see it through no matter what. You rarely win but sometimes you do" (116). Atticus was going to see his case all the way through, if the result was positive or negative, under any circumstance. Atticus' choices at home, in the way he raised his children also change his society. He teaches Jem and Scout valuable lessons that help the next generation to break the cycle of discrimination. For example with the quote " You never really understand a person until you consider things from his point of view .

Impact of Byod (Bring Your Own Device)

Impact of BYOD (Bring Your Own Device) on Enterprise Mobility: What is Enterprise Mobility? Definition: To put in simple words Enterprise Mobility (EM) is the technology that enables organizations to allow its employees to access the Enterprise data (such as company reports and presentations) and enterprise applications (such as CRM, SFA, emails, calendar, project management etc. via mobile phones or tablets from anywhere at any time. Giving them more flexibility at work, it allows employees to download company real time data, access and updates enterprise applications, participates in virtual meetings and teleconferences from anywhere, any time. End result of which is increased productivity of work force for the company and better service output for the customer. Rational for EM adoption and benefits?The growing number of mobile user base, availability of sophisticated smart phones, improved telecommunication infrastructure and fast adoption of mobile technology by employees/consume rs [35% of the employees globally are estimated to be mobile by 2013 (Satagopan and Mathai 2011)] all these factors together are setting up a stage for growth in EM adaption in near future [â€Å"EM market is expected to grow from  $67. 21 billion  in 2011 to$181. 9 Billion  by 2017 with a CAGR of 15. 17%† (MarketsandMarkets 2012)]. The CoIT (consumerzation on IT) has opened the door to the possibility of using the consumer mobile technology for enterprise purpose and the benefits of EM to an organization are tremendous. The most important benefits of effective EM strategy to any organization are; * Fast information flow: The EM can facilitate supersonic flow of the information within the organization.It can open various communication channels that can facilitate fast flow of information between the employs and between various departments of the company empowering the decision making process within the organization. Ability to share a real time data/ information with em ployees and fast decision making process can mean more efficient service output and opportunity to provide best customer care in the industry. Flexibility and comfort: The successful implementation of EM strategy will also provide work flexibility and comfort to the employees; resulting in the better work culture that companies can further promote to acquire and retain the best talent in the industry. In nut shell the EM strategy is win-win situation for both the employees and the organization. The successful EM strategy implementation holds a key for an organization to achieve the competitive advantage over its competitors and to become proactive to the environmental change.Barrier to the successful EM adoption: The cost associated with the corporate use licenses, purchase and maintenance of mobile devices is the biggest barriers for successful EM adoption. Depending up on the size and the number of employees of the company the cost of purchase and maintenance of the mobile devices could vary form an organization to organization, however it still could be a significant amount for a management of any organization to not to decide to walk on EM path.Could BYOD (Bring Your Own Device) be the solution to overcome the Barrier to EM adoption? What is BYOD (Bring Your Own Device)? Bring Your Own Device (BYOD) is trend where people who love there I phone, I pad or other smart devices wants to bring them to work for various reasons And the enterprises allow (with Caveat) the use of such personal devices at work.The reasons why people want to bring/use their devices at work may include (but not limited to): * Comfort: Rather than learning to operate new device (provided by employer) employees feel it’s easier and comfortable for them to use their own devices at work [53% of the employees use their mobile devices for work (Gillett F and et al. 2012)]. * Changing work pattern and work schedule: work places are becoming more and more competitive.Cut throat competit ion at work means no excusive (even if they are genuine) and working out of hours, on weekends and from home which would require use of both company and personal devices such as home pc. * Social media sharing and Constant desire to be connected with friends: no one has survived the social media wave and almost every one (just a figurative statement) today has profile on some social media site and want constantly to be in touch with friends and relatives [68% employees and 71% prospective employees want to access social media at work (CISCO 2011)]. Multitasking: The trend of multitasking has picked up in a recent few years. To make the work environment more attractive and friendly the work restrictions are becoming weak and activities such as listening to music, messenger chat, online gaming are the common activities that employees want to do alongside their duties. * Brand loyalty: more and more consumers are becoming brand loyal and would not typically like to work on a device man ufactured by other company [apple received 2 million orders in the first 24 hours of the new phone launch. Times of India 2012)]. Allowing employees to bring and use their personal devices at work provides number of benefits to the company (some are discussed below). However along with the benefits BYOD often brings enterprise data security concerns. This skepticism about data security and some of the other fall back of the BYOD concept (discussed below in the report) are the reasons why despite the tremendous benefits BYOD can bring to the organization the company managements are very cautious about the BYOD model and not fully convinced to adopt/accept it.Incentive for an organization for adopting BYOD policy: In addition to the benefits of EM strategy that we have discussed earlier in this article, the most important incentive/benefit the BYOD model can provide to a company is the significant cost saving. As the devices used by the employees are owned by themselves the cost of pu rchase, insurance, maintenance, upgrade and ongoing support are paid by employees. That can save the huge cost which otherwise the company would have to bear.The other significant benefit to the company is the IT work force can focus more on supporting the IT requirements of the organization rather than purchasing and implementing the devices (Information service group 2012). Down falls of BYOD The most important downfall of the BYOD model is data security concern. In the event of the device loss the enterprise sensitive data can get exposed if the device falls in to wrong hand. Though the companies can wipe any such data from the device using remote wipe or lock down the device still such incidence (which are very common to occur) can expose the organization to the significant amount of risk.The other down fall of the model is as the employer has no choice on the make or the company/brand of device that an employee can bring to work. The IT department will have to support the devic es simultaneously which are running of various platforms such as iOS and Android and that could be daunting task for IT personnel. The most important argument that advocates the use of BYOD model is that it can save huge cost of buying and maintaining the device however the stipend or reimbursement towards the service plan used by the employees can increase the company cost in many folds than the coast of acquiring and maintaining the devices.Conclusion: In nut shell, the EM and BYOD concept are evolving concepts. Though the environmental factors and market trends suggest that the EM and BYOD will shape the future of the businesses and will change the way business operate today. It would not be wrong to predict that these concepts will take their fair share of time to evolve as mature concepts before business can accept them with eyes shut. References: 1. CISCO 2011, The Cisco Connected World Technology Report, Cisco Company. 2. CISCO 2011, The New Work Place Currency Report, Cisco Company. 3.Gillett, F, Mines,C Warner,J, Bartels,A, Schadler,T Yates,S, Sehgal,V, Huynh,S, Yamnitsky, M 2012 Forrester reserch 2012, NFO WORKERS WILL ERASE THE BOUNDARY BETWEEN ENTERPRISE AND CONSUMER TECHNOLOGIES – A BT Futures Report,Forrester reserch. 4. Information service group 2012 Bring Your Own Device [PowerPoint slides]. Reterived fromhttp://www. slideshare. net/slideshow/embed_code/14265374? rel=0 5. MarketsandMarkets 2012, Bring-your-own-device (BYOD), Consumerimization of IT (Co-IT) and Enterprise Mobility Market – Global Advancements, Business Models, Market Forecasts & Analysis (2012 – 2017), MarketsandMarkets Company Pune. . Satagopan, M and Mathai,P 2011, Ringing in change, Facts of mobile technology adoption in manufacturing, Wipro Councile for research. 7. Times of India 2012, iPhone 5: Apple pushes delivery time to October Sep. 12 2012 Times of India Bibliography : 1. Bridge soft inc 2011, What is Enterprise Mobility? Bridge soft inc, 19/09/20 12, http://www. brigadesoft. com/what-is-enterprise-mobility 2. Darragh Delaney 2012 Implementing a BYOD policy on your network, Computer World, 19/08/2012 http://blogs. computerworld. com/20227/implementing_a_byod_policy_on_your_network 3.Das K, 2012, Bring your own device bugs IT companies despite ban, The Times of India Indore, 9/09/2012 http://articles. timesofindia. indiatimes. com/2012-06-17/indore/32281223_1_device-personal-laptops-security-concerns 4. Malcom Harkins 2011 BYOD: Manage the Risks Intel's CISO on How to Reap the Benefits of Mobility, Govinfo Secutiry 19/09/2012 http://www. library. uq. edu. au/training/citation/harvard_6. pdf 5. Phil Johnson 2012 BYOD from the employee's POV BYOD for the employee has lots of benefits – and drawback, IT world 19/09/2012 http://www. tworld. com/it-consumerization/291968/byod-employees-pov 6. PHILIPPE WINTHROP 2012, CONFUSED ABOUT BYOD? IT’S NOT YOUR FAULT, the Enterprise Mobility Foundation, Inc, 19/09/2012, http://t heemf. org/2012/03/30/confused-about-byod-its-not-your-fault/ 7. PHILIPPE WINTHROP 2012, COULD THERE BE A BETTER WAY TO COPE WITH BYOD IN THE ENTERPRISE? , The Enterprise Mobility Foundation, Inc, 19/09/2012,http://theemf. org/2012/02/13/could-there-be-a-better-way-to-cope-with-byod-in-the-enterprise/ 8.PHILIPPE WINTHROP 2012, UNDERSTANDING THE DIFFERENCE BETWEEN MOBILE DEVICE MANAGEMENT AND MOBILITY MANAGEMENT, the Enterprise Mobility Foundation, Inc, 19/09/2012, http://theemf. org/2012/02/23/understanding-the-difference-between-mobile-device-management-and-mobility-management/ 9. PHILIPPE WINTHROP 2012, UNDERSTANDING THE DIFFERENCE BETWEEN THE CONSUMERIZATION OF IT AND BYOD, the Enterprise Mobility Foundation, Inc, 19/09/2012, http://theemf. org/2012/02/09/understanding-the-difference-between-the-consumerization-of-it-and-byod/ 10.Shashidahr J, 2012, Work shifts to ‘Bring your own device' culture, The Times of India, 9/09/2012 http://timesofindia. indiatimes. com/business/in dia-business/Work-shifts-to-Bring-your-own-device-culture/articleshow/16444032. cms 11. Singh S, 2012, ‘Bring Your Own Device' is most radical shift in enterprise computing since the introduction of the PC: Gartner, The Economics Times, 9/09/2012 http://articles. economictimes. indiatimes. com/2012-08-28/news/33450634_1_byod-mobile-devices-enterprise-applications 12. Stefanie Mosca 2011 What is

Ravens Symbolic Meaning to the Inuit - 2201 Words

Professor: Lori Barkley Anthropology 101 November 27th 2012 A Deeper Look into Ravens Symbolic Meaning to the Inuit: Contextual Analysis of Indigenous Mythology Raven was an incredible animal to the Native North American Inuit culture; he was extremely symbolic in many ways. One of the most important things Raven could do was transform; he was the barrier of magic to many, being able to transform could bring happiness to everyone. The Inuit culture believed that Raven could heal many due to his magic and great level of intelligence. Raven is the keeper of secrets, and can assist the Inuit people in finding their own hidden thoughts. Raven is also amazing for being able to keep track of ancestral memories and with his intelligence be†¦show more content†¦The Inuit people find it very useful for their society to understand the spiritual part of their culture because it helps them connect to each other and their inner self. Culture is extremely significant to the Inuit people and they spent a lot of time practicing how to greater it. In Concise Dictionary of Social and Cultural Anthropology by Mike Morris culture is defined as: â €Å"general use, culture is usually treated as an attribute of quality of refinement in the mind, which can be accumulated or exercised through reading, attending the theatre, and classical music concerts and similar pursuits† (pg.56). Culture is also defined by Charles Winick in Dictionary of Anthropology as: â€Å"all that which is nonbiological and socially transmitted in a society, including artistic, social, ideological, and religious patterns of behaviour, and the techniques for mastering the environment†(pg. 146). The intelligence of Raven is never ending, he can do anything he set his mind too, Raven is especially good at healing. Raven is also called upon in Native ritual for healing purposes. Specifically, the Raven is thought to provide long-distance healing. Raven is so intelligent he could heal anyone. Gale Eaton mentioned in Raven the Trickster that the Inuit, along with other cultures, believe that being able to heal is an important power; if you could heal the sick more people can survive, making it so there wereShow MoreRelatedEssay On Totem Pole843 Words   |  4 PagesThe word totem derives from the Algonquian word â€Å"odoodem† meaning kinship group. You can see how that represents a totem pole well because a ceremony for a new pole is watched by hundreds of tribe members. More than just beautiful carvings, totem poles represent myths, legends, and honourable stories of families or tribes. Myths play a large role in Native American totem poles, this is not really a surprise because Native people believed in more superstitious things. They believed that